JJ Virgin is a triple-board certified nutrition expert, Fitness Hall of Famer, and 4-time New York Times bestselling author on a mission to redefine aging. Her muscle-first approach challenges outdated weight loss models, helping people build strength, boost metabolism, and take control of their health. She's the founder of the Health Business Growth Collective, the most influential community of health entrepreneurs in the world, and a 3x Inc. 5000 founder. A sought-after media personality, JJ has appeared on PBS, Dr. Oz, The TODAY Show, and more—and regularly commands audiences of 10,000+. Her podcast, Well Beyond 40, has surpassed 23 million downloads. With a signature blend of nutrition, fitness, mindset, and business strategy, JJ empowers individuals and health leaders alike to show up stronger, live longer, and lead a new era of health and high performance.

ABOUT LINDORA

Founded in 1971, Lindora helps patients improve metabolic health for lasting vitality and optimal body composition. Today, the brand is evolving beyond traditional weight management into a science-driven, provider-guided model designed to address the root causes of metabolic dysfunction.

Lindora’s in-clinic approach integrates medical oversight, diagnostics, and personalized programming under one roof. Care is guided by Lindora’s Six-Pillar Metabolic Health Model—muscle, metabolism, hydration and nutrients, gut health, hormone health, and energy—allowing providers to build individualized plans based on each patient’s data.

Through structured programs that combine nutrition, medical therapies, and functional support, Lindora helps patients improve metabolic function, protect muscle, and achieve measurable, lasting health outcomes.